I have been a purchaser in the golf industry for many years and still to this day, Women’s Wear remains my favourite category. I can already hear the grumbles! In my years of consulting and working in pro shops I have heard many of the male persuasion complain that this is indeed their nemesis.
I am here to tell you that leaving it out of your buying plan is not an option, because...

Monaghan Golf Group extends congratulations to Salmon Arm Golf Club’s head pro Jesse Crowe, for winning the Dunc Sutherland Distinguished Service Award presented by...

2017 has been a challenging year for most golf facilities in British Columbia. A combination of prolonged snow in the lower Mainland, an extended early spring with cold and wet weather province-wide and flooding in the Okanagan has caused 2017 to be one of the worst starts to the golf season we have seen in many decades. 

When developing a product or service, business owners may become so focused on the end result (sales), that they neglect to consider the importance of staff buy-in. Customers want to be sold an experience, and it is your front-line staff who represent both you and your product...

Every industry has a related trade association that lends assistance and benefits to individuals or organizations that pay to join their ranks and the golf industry is no different. Each department at a golf facility has a corresponding association that can add value to the individual managers and the facility as a whole. The question is, what are these associations and how can they enhance your golf operation?

Tis the season to begin coming up with your Golf Shop Promotional Plan for the new year. So lets get started… first of all what is a promo plan?